PRIME has officially announced a new partnership with both Babe Ruth League and the National Alliance for Youth Sports (NAYS) – a move that further cements the brand’s growing presence within grassroots sport across the United States.
Who are Babe Ruth League and NAYS?
Babe Ruth League is one of America’s most established youth baseball and softball organisations, supporting millions of players across its history. The league is dedicated to developing young athletes through structured play, sportsmanship, and community-led competition.
NAYS, meanwhile, is a nationwide organisation focused on improving the youth sports experience through education, advocacy, and volunteer training. Their programmes help coaches, parents, and officials create safer, more positive environments for young athletes.
What this means for PRIME
With PRIME now aligned with two of the most recognisable names in youth sport, the brand continues its steady push into athletic performance, hydration education, and community outreach. PRIME products will begin appearing across supported events, tournaments, and training programmes throughout 2025.
Could this lead to dedicated bottles?
As always, this also leads to questions as to whether this partnership might produce limited, league-branded PRIME bottles – similar to previous collaborations with sporting organisations. While nothing has been confirmed, the partnership certainly opens the door for future special-edition releases.
For now, we’ll be watching closely – and if any official bottles, tubs, or packaging appear, you’ll see them on Get-Pri.me first.
Check out PRIME’s other partnerships over at the following link: https://drinkprime.com/pages/athletes
