
Hey PRIME Fans… It’s nearly UFC International Fight Week – the most hyped stretch leading up to a major UFC event. Expect press conferences, weigh-ins, stare-downs, and all the pre-fight buzz that gets fans fired up before fighters even step into the octagon.
And now, it looks like PRIME is jumping into the action too!
A brand-new UFC International Fight Week edition PRIME Hydration bottle has surfaced online. The version spotted so far appears to be the Australian variant, with images showing a sleek new design tied to the UFC theme. But that’s not all – barcodes linked to the U.S., U.K., Mexico, and South Africa have also been discovered, suggesting this might be more than just a regional exclusive and we could be seeing them in stores rather than them being event exclusive.

There’s no word yet on what the actual flavour will be (some are hoping for something bold and punchy to match the fight vibe), and it’s unclear whether the bottles in other countries will share the same look or get their own unique twist.
No official release date has been confirmed either. So while the imagery and barcode data seem pretty solid, we’re still treating this as speculation for now. The event itself though will be held on Wednesday, June 25th, through to the Sunday, June 29th – so we suspect we will know more nearer that time!
That said – if it turns out to be real, this could be a great one for the PRIME’s collectors to try and obtain. Keep your eyes peeled. 👀

We’d also like to give a shout out to SWEET SEEKER for bringing us more information about this bottle. You can also pre-order the bottle from their site too: https://sweetseeker.com.au/products/prime-hydration-ufc-international-fight-week